🏡 Real Estate Lending Website | WordPress + Custom Build
📍 United States | 🕒 Timeline: ~4 weeks | 💰 Investment: $3,000–$5,000
“HLS Realty didn’t just need a facelift — they needed a fully modern, conversion-focused rebuild from the ground up.”
🧩 THE PROBLEM
What Was Broken:
Outdated design and confusing layout
No content strategy — pages lacked flow or clarity
Lead generation form was buried and ineffective
Weak differentiation from competitors
No modern SEO, accessibility, or UX best practices
❌ “It looked like a legacy site with no clear direction — not the trusted lending partner HLS truly is.”
📐 PROTOTYPE
Strategic Blueprint:
Full brand and competitor audit
Rebuilt content from scratch with clear messaging and tone
Created wireframes aligned with user intent and sales psychology
Designed for modern responsiveness and mobile-first UX
Built for speed, SEO, and security using WordPress best practices
🗺️ Tools Used: Figma for wireframes, WordPress + custom theme for development, Notion for planning
🚀 THE SOLUTION
What We Delivered:
✅ Custom-designed homepage with bold headline and benefit-driven CTA buttons
✅ Inline checklist and social proof to build instant trust
✅ Sticky lead capture form with optimized fields and “Schedule My Free Consultation” CTA
✅ Refreshed content throughout: Loan Options, Team, About, Contact
✅ Modular layout for loan types with icons, green-check feature lists, and simple sub-navigation
✅ Testimonial carousel, “How It Works” explainer section, and partner logo integration
✅ Mobile-first design, improved accessibility, and unified brand styling across all pages
End Result:
A modern, high-converting real estate lending site that reflects trust, clarity, and professionalism — designed to engage, convert, and grow with the business.